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Title: Management/Management Science/Management Information Systems/Reference - Visionary Marketing.com Provides advice on strategies to understand buying behavior.
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Marketing Strategy Marketing & Innovation Marketing 2.0 and Web 2.0
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Visionary Marketing is
aimed at publishing free quality content on strategic marketing
and marketing information systems, market research, online internet
market surveys, customer relationship management (CRM), marketing
methodology, buyer behaviour, chaos and complexity applied to
marketing management and mostly, all the new forms of marketing
management and marketing techniques, including e-commerce, e-business
& business collaboration where business and IT alignment is
key
Visionary
Marketing: bringing you the best of Marketing 2.0 and Web 2.0
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Newsletter
the
best of Marketing 2.0 and Web 2.0
latest news on marketing and Web 2.0, on our Marketing
& Innovation blog
subscribe
contribute your marketing papers on Visionarymarketing
apply here 
persona-based marketing: one of the most powerful tools
to connect with prospects and customers
by
M. H. "Mac" McIntosh, CBC
12 worst practices of e-mail usage in the workplace
and recommended strategies for better performance
by Yann Gourvennec
15
golden rules for web 2.0
by
Yann A Gourvennec
the ICT
marketing dossier
By Yann A Gourvennec
Marketing
Resources
bookmarks (i-search)
marketing Forum
express Yourself!
marketing e-books
marketing & innovation blog
TABLE
OF CONTENTS
download
the 'ICT marketing dossier' click here!
Keyword
E-mail
of networks
and men: informal social networks & post-modern management
innovation lecture-Paris 2007
ict marketing 2007
epayments-e-business 2007
web2.0-mbaesg 2007 [En+Fr]
other lectures in French
Marketing Toolbox
Free books
Internet Surveys
Questionnaire design
3hr Ppt Presentation
by
Yann A Gourvennec
2005
TABLE
OF CONTENTS
Download
our free dossier on social networks
marketing
course: marketing technological innovations
(MIB/MBA Paris Dauphine- SF State University)
by Yann A Gourvennec
2006
beyond
marketing, in praise of 'societing'
by
Cova, Badot & Bucci
2006
marketing lecture: the status of e-payments in Europe,
mainly in the UK and France
by Yann Gourvennec
A R T I C L E S
Turning
B2B Leads Into Sales
2006
Could
a Wiki web spice up your Marketing strategy?
October, 2005
Wiki webs are this new fangled way of collaborating
online. Would you be able to use them for business
purposes?
Future
Propects for Marketing Prospective
September, 2004
one of our CRM experts evaluates whether Prospective
and Marketing could work hand in hand in order to
produce better results.
Lost
In Translation? How to Get Your Marketing Message
To International Audiences
May, 2004
Did you know that only 28% of the entire European
population can read English? This means that if you
want to sell your products and services to these markets,
you will need to be able to communicate effectively
in their languages.
Cooperative Computing: The Fellowship of the Grid
September, 2003
Think of millions of Personal Computers accumulating
their aggregate power on the same task. That will
give you a glimpse of the quake taking place in the
computer industry these days.
French DTTV
: An overview of the year ahead
By Serge Henri Saint Michel
January, 2003
France is still thinking about DTTV, unlike other
countries such as the UK, Spain and Sweden who have
already launched it. by Serge-Henri Saint-Michel.
Consumer
Trends Across Europe (and the World)
November , 2002
Michael Willmott is the founder of the Future Foundation.
Established in September 1996, the Foundation is a
future focused, independent think-tank. This presentation
emphasizes the need for firms to look at becoming
citizen brands in order to better face today's consumers'
postmodern expectations. A must-read for those into
postmodern buyer behaviours and trends.
Netscape,
post-mortem of a Marketing failure
September , 2002
For the Netscape afficionados who were eager to be
able to choose their own browser, AOL's announcement
that they were relaunching the world's former preferred
browser sounded like really good news. Except that
the product is not really up to scratch yet... Let
us delve into what we have to call a Marketing Strategy
fiasco with a comprehensive study of the Marketing
Strategy of the Mountain view company
Mission
Critical
2000
"ERP's promises and limitations as a differentiation
factor" is a critical though benevolent look
at T.H. Davenport's book on implementing ERPs
R
E S E A R C H
e-mail
usage and the status of SPAM in the US in 2007
2007
Working
and Living in Britain
Spring 2007
In
Search of Business Value
October, 2005
The
Powerpoint Disease: Glitz over Content
July, 2004
The “powerpoint syndrome” is a well known disease,
clearly diagnosed in a variety of analyses of corporate
efficiency and communication.
How to Conduct Strategic
Assessments
March, 2004
This methodology enables
you to assess the current strategy of the organisation
you are working with. You may use it for pure strategic
purposes or as a means to elicit the current strategic
context of the implementation of a future Marketing
Information System.
Information
Tracking in the Information Age (2003 version)
November,
2003
Even if it is still early days to replace all your
information sources by the Internet, one can surely
rate the Internet as the best place to start when
you want to launch a Marketing Intelligence campaign.
BOX
A: TOOLBOX
BOX B:
RECOMMENDATIONS
IT Does Not Matter or Does IT, Really?
September,
2003
A summary of Nicholas Carr's article on the 'commoditisation'
of IT. In Nicholas Carr's opinion, IT has become an
infrastructural technology and his comparison of the
1860's and today's IT crisis is compelling. A few
links within this page will echo - or sometimes contradict
- some of Carr's conclusions.
Consuming
Napster as a Gift
June, 2003
Napster has highlighted the strange behaviour of a
vast category of Internet 'consumers'. This strange
behaviour stems from the notion of 'gift', as shown
by Pohlmann & Giesler, but also from a strong
postmodern cultural background.
[article available in html
or pdf
format]
Online Marketing
Research
2000-2002
This survey methodology is aimed at helping those
who wish to set up a survey online and don't know
how to do it. This methodology is fuelled by real-life
examples and it has been part of the ESC Lille Business
School 'Direct Marketing' post garaduate curriculum
in 2001 & 2002.
Information
Tracking
2000
Here is a complete "nodal points" methodology
describing how, with care and method one may find
valuable information on the Web.
Tribal
Marketing
Spring 2001
Bernard Cova is the Well known Marketing expert of
Tribal Marketing. In this fundamental piece of Marketing
literature, he opposes traditional one-to-one Marketing
approaches with more thorough and plausible Tribal
Marketing approaches, inspired by true sociological
work by Postmodern Sociologist Michel Maffessoli
I
N N O V A T I O N
imagination
3.0: innovation with French Flair - the nouvelle cuisine
of innovation is ready to be served [html
version click here]
2008
ideo,
the shopping cart and the halo effect. What is - really
- good design?
Autumn 2007
web
2.0 IBM online collaborative ideation tool available
to all
in
no time?!
July 2007
How
to create the devil of a web2.0 community in no time?!
2007
Joint
Innovation in real-time
2007
How to
outsource your sales lead management
2007
Making
Preparations for an Innovation Journey
October, 2006
16
Golden rules for setting up successful strategic alliance
programmes
March, 2005
Building powerful alliance programmes is at the heart
of any ICT Marketing strategy.
Istambul
- MCT SEMINAR Nov 5th, 2002
November, 2002
On Nov 5th, 2002 Yann Gourvennec was invited by MCT
(Management centre of Turkey) in order to present
"Changing Marketing Approaches" during one
of the Visionary Sessions of their 3rd Marketing meeting
in Istanbul.
Idea
Virus
2001
A complimentary electronic copy of Seth Godin's Idea
Virus opus. Do not miss it!
Express Yourself
1996-2002
A selection of the texts that have been submitted
to us by our readers.
formation
Systems
Index
of our articles...
Archives...
Texts on Marketing Strategy
F
E E D B A C K
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4 this site
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feedback
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