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| About site: http://www.imageidentity.com/myob/ |
Title: Marketing and Advertising/News and Media - Minding Your Own Brand A monthly e-magazine dedicated to brand and organizational development.
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Mc|K_Healthcare_Advertising_Agency Healthcare marketing agency that solves advertising, brand and strategy challenges for clients in the pharmaceutical and biopharmaceutical industries.
| National_Traders Manufacturers of electrical and overhead line materials.
| Seminars_and_Systems_by_Pat_Zaby Includes details on classes, products, and a newsletter.
| Aderit_Internet_Marketing_Consulting Offers Internet marketing, optimization, and pay per click management.
| TherapyMatch,_LLC Provides practice-building services, such as web and print marketing, billing and EMR, online patient scheduling, merchant accounts, and online networking solutions.
| Fabtron_Corp Produces metal engine oil reservoir kits that dispense oil directly into engines.
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Minding Your Own Brand  July 2008 Do you carry out their orders? By Dave Lubelczyk While in high school, my first “real” job was bundling groceries for a small local grocery store chain. The job included carrying the groceries out to people's cars which at that time was becoming rare and now is almost unheard of. The job interview was one of the toughest I have ever gone through; partly because it was my first but also because of the company culture. They viewed bundling as one of the most important functions in providing the customer their brand experience. Decades later, I still remember the expectations they laid out in the interview. Even though I was fifteen years old, I was asked how I valued customer service and how would I deliver an extraordinary experience. The lessons I learned that day set a solid foundation on which I would later develop into my current beliefs about the importance of customer service. During my training I quickly learned that everyone who touches the customer experience plays a vital role in delivering an experience which retains customers. Then I was told the most important rules: Always take care of the customer Properly pack all bags so they stand up in the trunk Never squish the bread Under no circumstances take a tip After explaining the rules, they informed us that they had secret shoppers and if they caught us excepting a tip we would be fired immediately. They insisted that customers were not expected to pay more for excellent service. We were instructed to politely decline the money and inform the customers that it was our job to carry out their groceries. They then brought me out to the exit of the store and pointed out the giant sign above the door which read, “We carry out your orders.” The sign then explained the philosophy of the store and how each and every employee was expected to go above and beyond to exceed the needs of the customer. It informed customers that each employee, including bundlers, were paid to provide this level of service and customers should need not feel inclined to tip as it was part of the service the store provided to them when they chose to shop at our store. Next Page > © 2005 IMAGE identity, LTD, All rights reserved. For reprint permission, please call 508-259-9016 Issue 144 This Month's Recommended Reading  Be Our Guest by Ted Kinni Buy The Book Archive Issue # 143 Issue # 142 Click here for more archives... Minding Your Own Brand is a trademark of IMAGEidentity, LTD IMAGE identity: Because Brand is Everything is a registered trademark of IMAGEidentity, LTD © 2005 IMAGE identity, LTD, All rights reserved. Subscribe to the Minding Your Own Brand monthly update Email: _uacct = "UA-1732079-2";urchinTracker(); |
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A | monthly | e-magazine | dedicated | to | brand | and | organizational | development. |
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http://www.imageidentity.com/myob/
Minding Your Own Brand 2008 September
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A monthly e-magazine dedicated to brand and organizational development.
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