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Title: Healthcare/Marketing and Advertising - Advance My Practice A collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
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Advance My Practice Home Page Advance My Practice The Health Care Professionals’ Marketing Blog logoEarly Edition - Sunday, October 12th, 2008. About Contributing Editors Marketing Materials Speaking Schedules
Advance My Practice, the Health Care Professionals' Marketing Blog - a collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
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Measuring What Works in Marketing Your Physical Therapy Cash Practice The most frequently asked question we hear is, “What is the most effective way to market my practice?” The answer to this is both simple and not-so-simple. More on page 179 Dentists - Help Future Patients Get To Know You Through Local Media Niched Offers Choose the offer that most closely matches the audience you’re reaching through each local medium, and repeat it. Then repeat it again. From time to time freshen the ad, but keep focusing on the same offer to the same audience. More on page 178 Sir Isaac’s First Law Of Dental Marketing Would you ever advertise for your competitor’s benefit? It might be the smartest way to grow your own practice. More on page 165 Physical Therapist? You need a blog. If you are a physical therapist who focuses on total knee rehab you can talk about total knee surgery and treatment. If your expertise is in rotator cuff injuries, you can blog about rotator cuff injuries and treatments. By offering quality expertise in your field you gain trust among your readers and possibly a potential patient or walk-in. More on page 159 The Risk Reminder Recall System. The most common problems professionals have in implementing a Risk Reminder Recall System is lack of specificity. Pile on the details of the exact risks to her health your patient will take on by not treating her condition. More on page 168 Inside Your Patients’ Heads Does your ideal practice match your neighborhood’s demographics? Do you know your patients “hot buttons?” More on page 163 Two Metrics Every Chiropractor Needs To Know Posted October 5th, 2008  Until you know the value of a patient, how can you decide what to spend bringing him to your practice?”by Todd BrownImagine, for a moment, being able to look into a crystal ball and determine, with relative accuracy, the likelihood of whether your chiropractic marketing and practice are going to dominate your geographic area and niche or fall prey to competition. I’m sure you’d agree, that would be a pretty valuable chiropractic marketing crystal ball. Well, even though no such ball exists, we do have a set of simple, yet rarely understood chiropractic marketing tools, that give us a similar level of foresight into your practice’s future.Two key chiropractic marketing metrics.Used in combination, these are an incredible indication of how well your practice is going to do in the future, how competitive you can really be in your marketplace, and what you can expect out of your practice in terms of financial growth. Once you understand these two chiropractic marketing metrics, how they work together, and what actions you can take to impact them, growing a dominating chiropractic practice begins relatively simple.What are the two chiropractic marketing metrics I’m referring too? I’m glad you asked. When combined, your cost to acquire a new patient and the lifetime value of the average active patient tell us almost everything we need to know about your chiropractic practice. Before I explain why, let’s lay out some simple definitions of these two critical numbers. More on page 188Comments (0) --> Working Your Dental Practice as if it Were a Franchise. Posted August 20th, 2008  The most successful practices don’t make marketing decisions. They don’t have to. The most successful practices have a marketing plan, and a system. By Chuck McKayHave you ever given any thought to franchising? Some of the most successful companies don’t expand by building more stores. They sell franchises.The franchisor sells a recognizable name with its accompanying goodwill.The franchisee buys a system. He pays handsomely to use the names, and proven systems of such companies as Hardees, 24-Hour Fitness, Build-A-Bear Workshop, Baskin Robins, or One Hour Heating & Air Conditioning.Those systems provide consistency. Consistency in product and service, and consistency in customer contact. Including marketing. More on page 181Comments (0) --> Footer Copyright © 2007 Chuck McKay. _uacct = "UA-146025-2";urchinTracker(); |
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A | collection | of | strategies, | tactics, | case | studies, | and | news | reports | to | help | health | care | providers | to | ethically | promote | and | market | their | practices. |
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