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| About site: Financial Services/Marketing and Advertising - SmartMarketing |
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| About site: http://www.smartmarketingnow.com |
Title: Financial Services/Marketing and Advertising - SmartMarketing Marketing solutions for financial services professionals.
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Cooke_Real_Estate_School_Headquarters,_Inc_ Offers live video, online and CD-ROM courses for real estate licensing education. Post-license and continuing educations courses available for real estate professionals. Multiple locations in Florida.
| Silvercrest_Western_Homes_Corporation Homebuilder in California and Oregon providing photos, floor plans, factory tours, and available communities.
| Cascade_Geotechnical,_Inc Canada. Contract fabricators and distributors of fabrics, blankets and finished products for erosion control and civil engineering. Detailed product catalogs, including technical information and speci
| Realtytips_com Provides details on services to enhance agent web sites.
| Western_Pneumatics,_Inc_ Designs, manufactures and installs low and high pressure pneumatic conveying systems for the wood products industry.
| Works_Design Product design and development consultants, specialising in industrial and engineering product design consultancy.
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This is websites2007.org cache of m/ as retrieved on 2008.10.11 websites2007.org's cache is the snapshot that we took of the page as we crawled the web. The page may have changed since that time.
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var isSafari3 = false; if( window.devicePixelRatio && window.getMatchedCSSRules && !window.Opera){ isSafari3 = !!window.getMatchedCSSRules(document.documentElement,'');}if( isSafari3 ) { }@media screen and (-webkit-min-device-pixel-ratio:0){ html{ /* need this so that Safari3 can use window.getMatchedCSSRules to collect CSSStyleRule later */ list-style-image:none; } #nav ul li a { padding-left: 2px; padding-right: 5px; color: #013660 ; text-decoration: none ; font-weight: bolder ; font-size: 13px; } #top #topNav { float: right ; padding-right: 70px ; padding-top: 30px ; }}¤ Law Firm Marketing Attorneys | Legal Web Design ¤ Marketing for Law Firms, Attorneys & Financial Professionals Home Contact SM Smart Blog  Smart Clients Articles Services Portfolio Presentations Smart Staff Contact SM A little investment advice for your retirement A tip of the hat to Liz Glines for this...... » Continue Reading Enter email address to subscribe to SmartBlog   Marketing For Attorneys and marketing professional services — like those of attorneys, law firms, and other professional financial advisors — is very different from marketing a product.  You, as a consumer, have so many ways to evaluate a product. You can look at it, touch it, taste it, take it for a test drive — and return it if you don't like it. Moreover, when you buy a product you take control over it. A service, on the other hand, is invisible. The only way to properly evaluate a lawyer's service, for example, is after it has been performed — when it is, in effect, too late. Instead of taking control, when you buy the services of a law firm, you are handing over control. Usually you are buying the service from someone you do not know personally. Usually, also, you are paying some portion, or all, of the fee in advance. Most attorneys and other financial professionals labor under the impression that the potential client will rationally evaluate the professional's process, or their experience, or their credentials, and pick them. But that approach is based on a flawed premise: that the buying decision is a rational process. It isn't. Your potential client is in no position to judge your expertise. For marketing purposes your expertise and experience are largely useless. From the consumer's point of view, they are simply claims that you are making. But there are effective ways to market your legal and financial services — ways that are driven by the key elements of the real buying process. We invite you to review our services and our portfolio, to meet our staff, and to read what others say about us. If you think you might like to have a conversation about your law firm, click here. Law Firm Services | Legal Marketing Articles | Law Firm Marketing Portfolio Legal Branding & Image | Law Firm Seminars | Legal Brochures Law Firm Presentations | Law Firm Internet Marketing | Law Firm Web Design Our Privacy Policyvar hs_portalid=889;var hs_salog_version = "2.00";var hs_ppa = "smartmarketingnow.hubspot.com"// var hs_title = "Title Override";// This is only if you want to override// the default title of a page var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");document.write(unescape("%3Cscript src="http://www.smartmarketingnow.com/" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));var pageTracker = _gat._getTracker("UA-2766921-1");pageTracker._initData();pageTracker._trackPageview(); |
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