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the HUB magazine :: exchange of ideas
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the HUB magazine :: exchange of ideas
Thinking Marketing for Business Visionaries
OfficeMax Magic
September 1st, 2008
 Bob Thacker says his plans to make us love OfficeMax are right on target. An exclusive Q&A interview by Tim Manners. (pdf) or (text)
Posted in Marketing, Shopper Marketing, Brand Management, Marketing Organization, Chief Marketing Officers, Women, Media, Sales, Retail, Strategy, Experiential, Case Studies, Shopper Insights |
Kimberly-Clark at Retail
September 1st, 2008
 A conversation with Hedy Lukas, vice president of integrated marketing communications, Kimberly-Clark. (pdf) or (text)
Posted in Marketing, Search Marketing, Shopper Marketing, Brand Management, Marketing Organization, Chief Marketing Officers, Retail, Strategy, Shopper Insights |
Screen Test
September 1st, 2008
 Digital-media networks get ready for their close up. A discussion featuring Andy Austin of AT&T Stores, Laura Davis-Taylor of Retail Media Consulting, Suzanne Alecia of OVAB and Stuart Armstrong of EnQii Americas. (pdf) or (text)
Posted in Marketing, Shopper Marketing, Media, Retail, Experiential, Technology, Shopper Insights |
The Missing Link
September 1st, 2008
 Do your brands have a media strategy at retail? By Jon Kramer. (pdf) or (text)
Posted in Marketing, Shopper Marketing, Advertising, Media, Retail, Strategy, Shopper Insights |
Path to Purchase
September 1st, 2008
 The road to brand growth is now longer and less predictable. By Karen Strauss. (pdf) or (text)
Posted in Marketing, Shopper Marketing, Brand Management, Retail, Shopper Insights |
Shopping for Superstars
September 1st, 2008
 Opportunities for innovation and growth attract the best and brightest to shopper marketing. By Anne Howe. (pdf) or (text)
Posted in Marketing, Shopper Marketing, Brand Management, Marketing Organization, Sales, Retail, Strategy |
Retail as Theater
September 1st, 2008
 The store is a stage. And don’t forget audience participation. By John Wilkins. (pdf) or (text)
Posted in Marketing, Shopper Marketing, Brand Identity, Retail, Design, Strategy, Shopper Insights |
Back to McLuhan
September 1st, 2008
 If we agree that retail is a medium, then what’s the message? By Al Wittemen. (pdf) or (text)
Posted in Marketing, Shopper Marketing, Consumer Insights, Women, Media, Retail, Strategy, Shopper Insights |
Howlin’ WOLVES
September 1st, 2008
 Best Buy becomes a great place for women to shop by becoming a great place for women to work. By Dori Molitor. (pdf) or (text)
Posted in Marketing, Shopper Marketing, Consumer Insights, Women, Strategy, Consumer Electronics, Shopper Insights |
Shopper Structure
September 1st, 2008
 Where you put shopper marketing will seal your success … or failure. By Chris Hoyt. (pdf) or (text)
Posted in Marketing, Shopper Marketing, Brand Management, Marketing Organization, Sales, Strategy |
Elements of Relevance
September 1st, 2008
 Four marketing chiefs interview Tim Manners, author of Relevance: Making Stuff That Matters. (pdf) or (text)
Posted in Marketing, Strategy, Books |
Heart of Starbucks
September 1st, 2008
 Starbucks, whose relevance once seemed to manifest itself on nearly every street corner, is closing 600 stores. Why? An executive summary of a Reveries.com survey. (pdf) or (text)
Posted in Marketing, Brand Identity, Retail, Strategy |
Pivot Point: Sweet as Media
September 1st, 2008
 How do we measure an experience? By Tim Manners. (pdf) or (text)
Posted in Marketing, Media, Retail |
Cool News
September 1st, 2008
 Three-D Reality, Hardware Art, Theme-Time Radio. (pdf) or (text)
Posted in Marketing, Media |
Cool Books
September 1st, 2008
 Tupperware Unsealed, Iron Fists and The Way We’ll Be. (pdf) or (text)
Posted in Marketing, Books |
The Hub 26
September 1st, 2008
 The entire Sep/Oct ‘08 issue of The Hub magazine (48 pages), centered on media, including an interview with Bob Thacker of OfficeMax and 14 other articles. (download pdf)
Posted in Marketing, Shopper Marketing, Brand Management, Chief Marketing Officers, Consumer Insights, Women, Media, Retail, Case Studies, Consumer Electronics, Shopper Insights |
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