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The_Advantage_Group St. Louis-based insurance brokers offering equity index product descriptions, rates, and educational materials.
| Pipe_Line_&_Gas_Industry A monthly magazine offering industry news and technical editorials to the gas distribution, gas transmission, liquid pipelines and pipeline engineering, design and contractor firms. Includes occasiona
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| Classic_International Suppliers of radio equipment, GPS, marine, aeronautical, broadcast, LPD, PMR446 and related products for amateur, semi professional and professional purposes.
| ACCI-TannerStone Manufacturers of cast stone for institutional, commercial, & residential buildings.
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In the Current Issue: October 2008
FEATURES
Part II: The Perfect Couple? Direct Mail & E-mail
by Ethan Boldt
Last month we discussed the many challenges—higher postal and paper costs
alongside a stumbling economy full of increasingly stingy prospects—tha...
Why Direct Mailers Need Digital Asset Management Systems
by Britt Brouse
To the layman, mail in the digital age may sound like an oxymoron, but direct mailer insiders have been using digital creative software and data to drive...
THIS MONTH'S TOP MAILINGS
A Farm Girl Goes for Broke
by Ethan Boldt
With dwindling magazine ad sales and voucher packages dominating the mailstream because of higher postal costs, launching a magazine through a traditional...
The More the Merrier
Balancing for a Lift
A Crafty New Approach
COLUMNS/DEPARTMENTS
Strategy Session: 7 Ways to Be Contrary ... to Popular Belief
by Lee Marc Stein
In his heyday at Time Inc., Sandy Clark was a genuine circulation innovator. These days, Sandy's name isn't bandied about much. That's exactly why I'm...
Straight Talk: Keep Telling Great Stories
with Ethan Boldt
Emotional copywriting has been a marketing tactic mainstay since the dawn of man, practically. Want to engage someone? Want to get him to share your line...
MAILWATCH
Fundraising
FIRST-UP
Christian Donors
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