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Title: Marketing and Advertising/News and Media - Journal of Empirical Generalisations in Marketing Science JEMS is a specialist on-line marketing journal devoted to high quality research that develops empirical generalisations related to marketing, consumer behaviour, and strategy.
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Home  Journal of Empirical Generalisations in Marketing Science Home Articles Editorial Board Editorial Policy How to Cite Articles Guidelines for Contributors Email the Editor Other Journals Useful Sites Welcome to the Journal of Empirical Generalisations in Marketing Science (EMPGENS), a specialist on-line journal devoted to high quality research that develops empirical generalisations related to marketing, consumer behaviour, and strategy. EMPGENS is sponsored by UniSA and Ehrenberg-Bass Institute for Marketing Science. EMPGENS is a specialist journal that publishes: • replication and extension research • critical reviews of previous research (single studies or streams of research) • meta analyses • commentaries on scientific development and philosophy of marketing science Editor: Jenni Romaniuk Refereeing of articles is conducted by members of the Editorial Board who also advise the editor. The Editorial Board consists of leading marketing scientists from around the world, all of whom have an interest in the development of empirical generalisations and scientific theory. EMPGENS articles are available to be downloaded to be read free of charge. Australasian Marketing Journal Special Edition on Empirical Generalisations The Australasian Marketing Journal recently published a special edition on Empirical Generalisations. In it are Empirical Generalisations in the area of Consumer responses to price changes, Brand Extensions, Brand and Ad Awareness and Consumer behaviour. I would encourage all to read the edition and so have attached the table of contents and a link to the site. Also in the editorial written by Mark Uncles and Malcolm Wright, is an excellent summary of what Empirical Generalisations are all about and why they are so important. Hopefully this will encourage those of you new to empirical generalisations research to further contribute to the area. To view the editorial, click here. ISSN 1326-4443  Home > © 2005 jenni romaniuk |
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JEMS | is | a | specialist | on-line | marketing | journal | devoted | to | high | quality | research | that | develops | empirical | generalisations | related | to | marketing, | consumer | behaviour, | and | strategy. |
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http://www.empgens.com/
Journal of Empirical Generalisations in Marketing Science 2008 October
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JEMS is a specialist on-line marketing journal devoted to high quality research that develops empirical generalisations related to marketing, consumer behaviour, and strategy.
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