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Pro_Organics_Food Canadian distributor of fresh organic food.
| Draft_Tech_Design Fire Alarm Drafting and Design Services. Providing drafting and design services for the sound and communications industry since 1994.
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| CITI_-_the_project_professionals CITI enables organisations to realise their business vision through project management and programme management education, consultancy and e-products.
| Human_Systems_Ltd Resource for companies and organisations to compare their project management capability. Includes articles and papers and a member's intranet.
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Tired of hearing the word "recession" yet? If so, don't worry--it won't be mentioned again (not in this article, anyway), because all signs indicate that the public relations profession is moving onward and upward at warp speed, in spite of the current economic woes. Fortune magazine even touted PR as one of the 10 fastest-growing professions, based on U.S. Bureau of Labor Statistics data. What's more, the behemoths of the corporate world--clients that agency execs salivate over--recognize PR as growing asset to their business strategies.
"PR is more valuable to a brand than advertising is," says Bruce Himelstein, senior vice president of sales and marketing, The Ritz-Carlton Hotel Co. "Whether it is business press, lifestyle or crisis management, we probably have a much more integrated look at how we put Ritz into our marketplace than even our advertising approach.
Best Practices in Market Research 
Market research is the foundation and first step of most every successful measurement effort. While the research needs vary greatly from organization to organization, there are general rules and best practices that can be applied for success. According to Mike Daniels, managing director of Report International, communications professionals should consider these general best practices when embarking on a market research initiative:
1. Ensure the questions answered are directly relevant to your needs—don’t overburden a questionnaire with irrelevant questions, which will just serve to alienate the respondent.
2. Read more
Generation Y's Bill of Rights
C-Level Executives Like Morning Coffee, Internet; 'Greenfluence' in Mass Market
*Talkin' Bout Y Generation: A report released by MeriTalk last week entitled "Generation Y's Bill of Rights" considers how Generation Y (loosely defined as the offspring of Baby Boomers) obtains information and interacts with the media.
The survey was conducted with more than 2,200 Ys and Baby Boomers in the nation's 10 largest cities. The report was primarily aimed at providing demographic insight in regard to the upcoming presidential election. Notable findings include:
...more research
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Experian Helps Marketers Better Understand and Reach Green-Minded ConsumersCraveOnline Attracts Entertainment Marketing Exec - Viral Expertise to Expand Ad Opportunities at Leading Men's DestinationExperian Marketing Services Partners with SmartReply to Help Marketers Expand Into Mobile ChannelMore From the Wires...
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Habitat for Humanity East King County
Senior Vice President - Lifestyle Division, Rubenstein Public Relations
Communications/Project Manager, The Arthur W. Page Society
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