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| About site: Marketing and Advertising/Market Research - Paul Schneller: Moderator |
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| About site: http://www.gis.net/~answers |
Title: Marketing and Advertising/Market Research - Paul Schneller: Moderator Moderator, qualitative, researcher, focus groups, interviews, idea generation, one-on-ones.
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Allied_Capital_Corporation Provides financing to growing businesses in a variety of industries.
| Rasera_Srl Manufacturers of small metal components including springs, wire machining, metal blanking and cold forging.
| McMaster-Carr_Supply_Company Stocking distributor of over 350,000 industrial products. On-line catalog and ordering available.
| Tributary_Music Label of Mantra Sunrise, Art Rock Circus, Heavens Cafe', The Rock Opera, and John Miner. Releases Jazz, New Age, Rock and Pop. Based in Las Vegas, Nevada, USA.
| Independence_Electronics,_Inc_ Manufacturer of custom electronic test equipment including monitor test generators and capacitor checkers.
| Dial_Around_the_World Prepaid phone cards for all of your long distance calling, domestic and international.
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Paul Schneller Moderator/Focus Groups/Interviews/IDI'S/ One-On-Ones/Qualitative/Research    300 Bleecker St.  NY, NY 10014 (212) 675-1631 Planning & moderating qualitative research ... Focus groups One-on-ones and in-depth interviews Idea-generation sessions (products, promotions, name and attribute development) To creatively ... Assist in strategic planning and optimal positioning Seek out opportunities for expanded business Reveal both practical and emotional motivators AND therefore offer actionable implications for next steps For your projects including ... Ads and concept communication probes (optimizing creative work prior to print and broadcast production) Exploratories (uncovering brand, category and image dynamics) Brand-identity and brand-positioning sessions (optimizing a distinct equity) Among diverse targets groups ... Consumers ... moms, kids, dads, teens, singles B-to-B ... from laborers to chemists to CEO's Medical & Health ... doctors, dentists, pharmacists, vets, facility directors, etc. (Click HERE for a list of Consumer, B-to-B, Medical and Health experience.) Credentials Independent moderator since 1994 Saatchi & Saatchi's on-staff moderator prior Hands-on experience with both quantitative and qualitative research Masters in Psychology ... Human Motivation Winner of two EFFIE awards in communications research Learned craft as a ... Researcher at full-service research firms Director of NY ad agency research departments (12 years) In-house research consultant for various manufacturers on special projects. Paul Schneller Qualitative LLC 300 Bleecker St., NY, NY 10014 (212) 675-1631 |
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Moderator, | qualitative, | researcher, | focus | groups, | interviews, | idea | generation, | | one-on-ones. |
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Paul Schneller: Moderator 2008 October
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