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| About site: Marketing and Advertising/Direct Marketing - Catalyst Direct |
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| About site: http://www.catalystdirect.com/ |
Title: Marketing and Advertising/Direct Marketing - Catalyst Direct Provides database, account management, creative and production services.
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Drake_Inglesi_Milardo_Human_Resource_Consultants Specializing in outplacement and career transition services, candidate assessments, and corporate surveys.
| Tarheel_Distributing Featuring smoothies, 100% fruit juice, cappuccino, and frozen cocktails. Serving the southeast US.
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Catalyst Direct: A DM 2.0 Agency
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DM 2.0
Catalyst Direct Blog
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Dimensional mail works. (October 6, 2008)
John Brogan, Executive Creative Director I contributed to an article for last weeks’ DM News, titled “Adding Dimension to DM Success”. You can read the entire article here. For the right target, and the right product or service, nothing works like getting a “present” in the mail. We recommend a dimensional piece for a number of our clients, because the engagement [...] Read more >
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Marketing to Consumers – The New Reality (September 12, 2008)
Mike Osborn, Managing Director Consumers are in the driver’s seat today. And it is the Web that has put them there.Today’s savvy consumers engage with brands on their own terms – when they want and the way they want. They also connect with brands through multiple channels – researching, comparing, and buying as they choose – on the Web, [...] Read more >
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Aligned Intention Marketing (September 2, 2008)
David Thiel, Director, Digital Marketing Search is a strange new animal in marketing landscape. Why? Because it represents the closest alignment ever achieved between the goals of consumers and the goals of marketers. In no other medium do consumers broadcast their intentions so clearly than in search – intentions to window shop, to buy, to refer, to rate.And in no [...] Read more >
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Testing Matters (August 27, 2008)
David Thiel, Director, Digital Marketing We rely on research and testing to optimize the user experiences we build for our clients. Sometimes it’s big stuff, and sometimes it subtle stuff: What a difference a few pixels make (via CNET News) provides a great example of how granular these tests can be–and how much they can matter to the bottom line. Read more >
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Effective Use of Mobile? (August 18, 2008)
David Thiel, Director, Digital Marketing Mobile marketing (cell phones, not cars with billboards attached :-) is probably the most exciting new frontier in direct marketing. With the cell phone being the most personal, the most context sensitive, and the most attended-to communications channel in the media landscape, it clearly represents a big opportunity to reach customers effectively.Mobile marketing is [...] Read more >
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Meet Diane Quinlisk
You’ve never met a dynamo like Diane. As director, business development, Diane identifies, cultivates and, ultimately, turns prospects into clients, who in turn, get results.
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