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| About site: Automotive/Marketing and Advertising - AutoPacific |
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| About site: http://www.autopacific.com/ |
Title: Automotive/Marketing and Advertising - AutoPacific Marketing research and consultancy firm for the automobile industry.
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RG_Custom_Signs Custom vinyl sign shop with full-color digital print capabilities for special events and coventions.
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AutoPacific -          AutoPacific and IntelliChoice.com Announce 2008 Motorist Choice Award WinnersToyota Sequoia Takes Top Spot in 2008 Motorist Choice AwardsIntelliChoice.com, the online source for automotive ownership cost and value analysis, and AutoPacific, the industry source for owner satisfaction rankings, today announced the results of their third annual Motorist Choice Awards for model year 2008. With better than expected insurance costs, the Toyota Sequoia scored highest of any vehicle, a position bolstered by its standing as best in ownership costs and best in retained value. Most surprisingly, this year's list of winners does not include vehicles from Chrysler, Jeep, Dodge or Mini Cooper.There were some relatively new winners garnering top spots including the Nissan Rogue and the Honda Fit, and although the list is fairly diverse among manufacturers, Toyota (10 awards including Lexus), and General Motors (nine awards), thanks to brands such as Cadillac, Chevrolet and Saturn, dominated.Click here for full press release and list of winners.What are the Ideal Vehicles of 2008? AutoPacific Announces 2008 Ideal Vehicle AwardsPorsche Top Premium Brand, Ford Top Mainstream Brand, Mercedes-Benz S-Class Top Vehicle, Lincoln Navigator Top TruckAn "ideal" is defined as an excellent or perfect example. In the annual Ideal Vehicle Awards (IVA), owners rate their new 2008 model year cars and trucks by how closely they come to their ideal, as measured by 15 key vehicle attributes. The cars or trucks that owners would change the least are the most ideal.A Small Car Revolution?When did small cars get so nice? Automotive technology seems to trickle down from the high end. Expensive and innovative technologies typically appear in luxury vehicles first, but as they increase in popularity and volume, economies of scale ultimately make them financially viable to mainstream consumers. Where are small cars headed? What role does Gen Y play in this vehicle segment? Click here to read more...AutoPacific Announces 2008 Vehicle Satisfaction AwardsCadillac Top Brand, Mercedes-Benz S-Class Top Car, Toyota Sequoia Top Truck and Top VehicleAutoPacific's Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new passenger car or light truck.There are twenty-eight Vehicle Satisfaction Award categories. At the manufacturer level, multiple top ranked award winners include: General Motors (eleven categories), Toyota (nine categories), Ford (six categories), Volkswagen (four categories), Honda (three categories) and Hyundai (two categories).What Makes a Hybrid Owner Tick?AutoPacific forecasts that the current hybrid market will balloon by 40 additional models in the next 60 months. With so many new models entering the marketplace, it makes sense to look at what is drawing current buyers to hybrid vehicles. Will consumers demand 40 more models to meet their needs?What are the Top Vehicles Purchased by Tech Savvy Buyers?Accordingto AutoPacific's annual survey of new car and light truck acquirers,the BMW 3-Series, Acura MDX, Lexus RX, Honda Accord and Infiniti QX56attract the most tech savvy buyers. Tech savvy consumers made upapproximately 5% of the new car buying population in 2007. Vision, research, consumer surveys From custom consulting to our annual Vehicle Satisfaction Survey, AutoPacific delivers on the promise of sharing the needs and desires of consumers with the technologies and capabilities of manufacturers worldwide. Research Suite AutoPacific's Research Suite syndicated studies are the result of the year-round labors of AutoPacific's team of automotive researchers in Southern California.?? Providing new vehicle acquirer information on a variety of topics including satisfaction, importance, shopping process, demographics, ideal next vehicle features and characteristics, and personal views, Research Suite studies are a must-have for OEMs and Suppliers alike. Automotive Custom Research Since 1986, AutoPacific has conducted over 300 product clinics throughout the United States and internationally, plus numerous other proprietary studies with Domestic, European and Asian clients. Our custom research services include full scale clinics, focus groups, in-vehicle interviews, vehicle walk-arounds, ride & drive activities, pricing clinics, internet studies, and more. Industry Analysis Industry Analysis provides web-based solutions known as The Competitive Battlegrounds and Sales Forecast Service. Both serve to inform our clients about what's happening in the automotive market over the next 5 years. New model entries, mid-cycle enhancements, major changes, drops, sales launch information, sales forecasts, and more. All information is provided through a user-friendly website that gives brand, segment, and vehicle-level views. AutoPacific's Industry Analysis services are known as industry leaders within their respective categories.  Auto XPRT Speaks... Automobile Cool News Commuting Concept Cars Firsts Awards Bests (FABs) History Heritage & Yarns Kids & Kars New Model Introductions On The Road: Driving Impressions Audio Podcasts Video Podcasts   [ top ] |
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